Each Office Independently Owned and Operated
109 Portia Drive, Ancaster, ON  L9G 0E8

Shawn's Smart Selling Strategy

  •  Detailed market analysis
  •  Smart pricing recommendations
  •  Free staging consultation
  •  Professional photography
  •  Active marketing

To sell your home quickly and for a good price requires a combination of honest evaluation and smart strategy. Here's my 7-step process.

7 steps to selling your home for the Best Price


  1. Tell your home's story. We'll gather all the facts, including location, age, square footage, lot size, room sizes and upgrades.


  1. Size up the competition. I analyze the current inventory in your neighbourhood—past, present and expected in the near future.


  1. Research the market. I look at the market context. How long are properties staying on the market? What are comparable properties selling for? What's in store for interest rates? All of these will influence our sales strategy.


  1. Set a smart price. I present all the findings from my market analysis and give you an opinion of your home's value based on fact so that you can set a price you're comfortable with.


  1. Go for the 'wow'. It's time to showcase your home's assets. I have a long list of trusted contractors who can help you complete any work you'd like done. I also offer each of my clients a free consultation with a certified staging professional.


  1. Get people in the door. I do a great job of telling your home's story in words and pictures in the places that matter—on MLS, realtor.ca, RE/MAX's websites and my own site. I also host inviting open houses for both realtors and the public.


  1. Track the action. Our RE/MAX brokerage has an Appointment Centre that notifies you of all showing requests and lets us know feedback from agents who have shown your home.
Home Selling

Client Feedback

While we were trying to sell our home unsuccessfully for over 4 weeks, a number of Hamilton real estate agents tried to convince us to list our home in the Hamilton MLS. Shawn Palmer was one of them. Shawn’s honesty, openness and promptness in his dealings made us change our mind without any hesitation. He sold our home within one week at a fair market value. He was very prompt in every step of the way from the first meeting to the closing. His promptness made it possible to close the entire deal within 2 weeks. He has exceeded our expectation. Shawn is a role model for Real Estate Agents. Thank you Shawn for all your help in selling our home!

Saba G., Hamilton, ON

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92% of buyers use the Internet in some way in their home search process.

National Association of Realtors® 2014 survey

In 2014, 44% of all buyers used an open house as a source in their home search process.

National Association of Realtors® 2014 Profile of Home Buyers and Sellers